They can't sell us a Black Widow movie, but they can sell Ant-Man?

The first trailer is out for the upcoming Marvel movie Ant-Man, starring Paul Rudd. I really like Rudd, and Marvel has succeeded in transforming even dorkier characters (like, say, a talking, trigger-happy raccoon) into viable movie characters, but... Ant-Man? Really? This one seems like a stretch, even if they dial Rudd's gift for wry humor allllll the way up to 11.