But what does this have to do with Buffy?

In an interesting advertising move, there was a six-page-long preview of Brad Meltzer's upcoming novel The Book of Lies in my Buffy the Vampire Slayer: Season Eight comic (issue #17). I'm not sure this combo was a dream fit, subject-wise, but it does reflect an exciting trend: advertisers are beginning to realize that comic book readers read other stuff than Star Wars adaptations*--and some of them might even be female.

*Admittedly, there was an add for Star Wars figurines on the back cover... but it's a start, okay?