Manga price hikes
Jun 11
2009

People have pointed out (quite correctly) that manga used to cost anywhere from $15 to $20 per volume, and the industry survived somehow. However, that was several years ago, when publishers released far fewer titles and the market was limited to devoted fans, not twelve-year-olds shelling out their allowances for the ten-millionth volume of Fruits Basket or Naruto. I'm not saying these price hikes will kill the industry, but I think they might lose more readers than they're bargaining for. After all, those twelve-year-olds are feeling the economic pinch, too, and I bet "But, Mom, my manga costs more!" isn't going to convince their cash-strapped parents to give them more spending money.
Posted by: Julianka
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