They're not toys, they're action figures.

In slightly cooler figurine news, we're seeing a lot of pictures of the upcoming Harry Potter "deluxe" action figures, and I've got to say--as non-biodegradable plastic goes, they do look pretty awesome. I'm not sure if these are just a UK product (all of the prices I've seen have been in pounds), but keep an eye out for them this summer. [Source]

Note: The source link takes readers to an article on Action-Figure.com that talks a little about the difficulties of selling female action figures. Interesting stuff.