Diary of a Wimpy Kid #2 brings the pain

At first I was surprised to hear that they'd made a sequel to last year's excruciating Diary of a Wimpy Kid adaptation, but then I read some reviews that tossed around phrases like "has 'straight to video' written all over it" and explained that the first film was made for a pittance and grossed $75 million. Then this made a lot more sense: