Nerd scandal

This is very book-world-specific, as dramatics go, but apparently people are quite worked up over the authors chosen for 2018's World Book Day lineup. According to the Guardian, too many of the featured books (which will be given away to children) are the products of celebrity writers, rather than children's authors. I'm not familiar with most of the names, so I wonder what the American equivalent would be—maybe the picture book Jimmy Fallon "wrote"?