WOW.

In celebration of South Africa's Women's Day (August 9th), Bic Pens' South African division released an impressively tone-deaf ad that reads "Look like a girl/Act like a lady/Think like a man/Work like a boss. #HappyWomensDay" This jaw-dropping misstep indicates that Bic didn't learn a damn thing from their previous lady-pen scandal. I'm usually depressed by proof of institutionalized sexism, but this is verging on "so bad it's hilarious" territory.