Drive-through lit

Chipotle Mexican Grill has announced their "Cultivating Thought" project, a line of disposable cups and bags featuring middlebrow short stories and brief essays, presumably meant to be enjoyed during the time it takes Chipotle customers to stuff their faces. The writings were chosen by author Jonathan Safran Foer, and feature such recognizable creators as Toni Morrison, Malcolm Gladwell, and Judd Apatow. I don't live near a Chipotle, but I do wonder how Mr. Apatow will fit an entire "overgrown man-child makes good" storyline onto the side of a paper bag.
Posted by: Julianka


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