Visual confusion

Awkward! Beth Reekles's The Kissing Booth and Claire LaZebnik's The Trouble With Flirting feature strikingly similar cover art: the models are posed differently, but it's clearly the same photoshoot. This is why using stock photos can be dangerous, dear readers. These books aren't connected; they're not even from the same publisher. Anyway, LaZebnik's title is already on shelves, and I'm assuming it's too late for Reekles's publisher to make any changes (her book comes out on May 14th), but maybe they'll generate some crossover sales? I mean, things worked out for Ruta Sepetys, whose YA novel Between Shades of Gray (a totally non-sexy book about a Lithuanian girl exiled to Siberia) got an unexpected sales boost when it was released at roughly the same time as E.L. James's Fifty Shades of Grey series.