The evil trio

I'm thinking of requesting a review copy of Michael Moss's Salt Sugar Fat, which was recently the subject of an in-depth NPR story. I'm always interested in books about food or money, and this one's about both! Plus, I treasure anecdotes like this:
On the marketing campaign for Frosted Mini-Wheats that called the cereal "brain food"

"What they came up with was some science that they had generated that they said showed that kids who ate Frosted Mini-Wheats for breakfast would be as much as or almost 20 percent more alert in the classroom, which the company translated into better grades for kids. ... You could almost see parents trying to do the math: 'Well, you know, Johnny got a C+ on that test, and if we bumped it up by 20 percent, hey, he's in an A-minus category.' That campaign went on for a while until the FTC jumped in and said, 'Hey, wait a minute, we're looking at your study and it doesn't really show anything near that kind of gain,' and not only that, but they weren't even looking at other breakfasts to compare to the Frosted Mini-Wheats."
Sadly, I really dislike the cover art, but you can't have everything.
Posted by: Julianka


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