Why, Borders? Why?

According to this article (from the business section of The New York Times), the Borders Group is planning to install two flat-screen TVs per bookstore, allowing them to broadcast "original programming, advertisements, news and weather".

Wow, thank you, Borders! I'm sure your original programming will be absolutely fascinating*, and c'mon: who could possibly get enough advertisements? Sure, we can already see 'em everywhere from airports to movie theaters, but I bet watching a commercial for the next episode of Lost or Geico insurance will really enrich my book-buying experience.


*Five bucks says it will consist of mind-numbing interviews with authors trying to find something diplomatic to say about the terrible film adaptation of their books.